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In an article in the Wall Street Journal titled “Kellogg to Study Work of Salaried Staff, Setting Stage for Possible Job Cutbacks,” it was stated that Kellogg’s earnings remained under heavy competiti

In an article in the Wall Street Journal titled “Kellogg to Study Work of Salaried Staff, Setting Stage for Possible Job Cutbacks,” it was stated that Kellogg’s earnings remained under heavy competitive pressure and its cereal market continued to slip. It was also stated that Kellogg was seeking to regain its lost momentum through the first three strategies listed below, to which the last two are added.
1. Increasing production efficiencies.
2. Developing new products.

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