Free up your time by getting your academic assignments done faster- without compromising on quality!

Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!

Brand Extension Marketing PlanIntroduction: The Assignment i

Brand Extension Marketing PlanIntroduction: The Assignment in this unit is to complete a component of a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization. Using the Marketing Plan guide found in Course Documents, complete and submit the following components of your Marketing Plan. Also, be sure to review the Sample Marketing Plan (Pegasus Sports International) in Chapter 2 of your Kotler text.Unit 4: Marketing Plan – Developing Strong Brands3.4 Positioning (refer to Chapters 10 and 11 of your Kotler text).Describe how your product/service meets the need(s) of your target market segments. Describe how you are different from your key competition. What is the most distinguishing feature of your new product?3.5 Marketing Mix (Describe the 4 P’s)ProductWhat makes your product different from the competition?What gives your product more value than the competition? PriceHow will you determine what price to charge for your product?How will go determine what your product is worth? How will your pricing strategy set you apart from your competition?PlaceHow do you plan to distribute your product? Do you have alternative delivery methods in mind? If so, describe in detail.Will you take responsibility for distribution, or will you reply on an outside firm? How will you decide?PromotionWhat kind of promotional tools will you use? Describe in detail.How will you determine what promotional tactics will work best?With a limited promotional budget, how do you plan to gain market share?How will you go about evaluating the results of your promotional campaign?3.6 Marketing Research (refer back to Chapter 4 of your Kotler and Keller text for help with this section).What type(s) of marketing research to you think will work best to get you the information you need to make informed decisions?How will you evaluate whether the research is providing you with the results you need?Will you conduct the research yourself, or hire an outside firm? Explain why.TipsThe guide you should use for the Brand Extension Marketing Plan is in Course Documents under Course Resources in the left navigation area.The Kotler and Keller text will be extremely useful to you when completing your Assignments. Be sure to review the Sample Marketing Plan (Pegasus Sports International) in Chapter 2 of your Kotler text. The components of your Brand Extension Marketing Plan for Unit 4 are evaluated using this rubric.Directions for Submitting your AssignmentCompose your Assignment in a Word document and save it as Username GB530 Unit 4 Assignment (Example: JSmith GB530 Unit 4 Assignment.doc).

Our Service Charter

  1. Professional & Expert Writers: Solving Essays only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.
  2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have 5+ years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.
  3. Plagiarism-Free Papers: All papers provided by us are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.
  4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Solving Essays is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.
  5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.
  6. 24/7 Customer Support: At Solving Essays, we have put in place a team of experts who answer all our customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.