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Analysis of Case study ” “Alex Springer: Strategic Leadership of the Digital Media Transformation”

5)   If you were Mathias Döpfner, what would you like the digitally transformed publishing industry to look like in 2020? How would you want to strategically position Axel Springer in that transformed industry, and what would be the distinctive competencies necessary to occupy, defend and leverage that desired strategic position? In particular, what would be the role of the company’s Silicon Valley outpost to support a winning corporate strategy?

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