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645 2-3 Presentation: Roles and Responsibilities of Cross-Functional Departments

645 2-3 Presentation: Roles and Responsibilities of Cross-Functional Departments

Identify and describe the roles of these cross-functional departments and how they can contribute to improve brand equity. Consider the following points for your description (3–5 slides):

Sales

If the sales department’s primary role is to create individual and group sales for the company, what strategy can they undertake to grow sales considering the current situation? Ground your response in research and rich detail.

Operations

If the operations department’s primary role is the safety of the guests and employees, what strategy can they undertake to ensure a safe and fun experience for both guests and employees? Ground your response in research and rich detail.

Marketing

If the marketing department’s primary role is to attract, retain, and grow revenues from the park’s target audience, what strategy can they undertake considering the current situation? Ground your response in research and rich detail.

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